Trae Sterling is a seasoned executive with more than three decades of experience spanning real estate, home warranty,  and insurance. Known for driving revenue growth, building high-performing teams, and executing strategic expansion initiatives, Trae has consistently delivered results across both B2B and B2C organizations.

Currently serving as Executive Vice President and National Sales Director for Real Estate at Choice Home Warranty, Trae leads the company’s national growth strategy within the real estate sector, leveraging a strong consumer foundation to expand market share and deepen industry partnerships.

Throughout his career, Trae has held senior leadership roles with organizations including Home Warranty of America, Entitle Direct Group, First American Home Warranty, and American Home Shield. He has successfully led multi-state operations, managed large sales organizations, and implemented scalable growth strategies—earning recognition such as “Manager of the Year” and delivering consistent year-over-year performance gains.

Trae’s core strengths include integrated sales strategy, leadership development, performance management, and business expansion. He is widely respected for his ability to motivate teams, build strong partnerships, and translate complex business objectives into actionable results.

A licensed real estate broker in Tennessee, Trae remains deeply connected to the industry that shaped his career. He is also actively involved in community service, supporting organizations such as Youth Villages and St. Jude Children’s Research Hospital. 

In this episode, Karen and Trae discuss:

• Success Story of Trae
• Commit to Get Leads
  • The fundamentals will still work. Use the technology and tools that are now available, like CRMs and automations, but you still have to go to the people who are producing to make contacts. 
• Consult to Sell
  • Teach your consumers how you can solve their problems, even the ones they don’t realize are a problem yet. 
• Connect to Build and Grow
  • Utilize your database. Drip on your database every single month with information of value. 
• Success Thinking, Activities, and Vision
  • Empower your team by asking what they want and putting them in the best spot to be able to do that. 
• Sweet Spot of Success